Why I Wanted To Learn From Jeff Kreisler

“I think the biggest thing that behavioral science discusses is the negative power of distractions” Jeff Kreisler

Who comes to mind when you think of the word successful?

Is it someone who makes a lot of money? Is it someone who has the perfect relationship? Maybe it is someone who travels around the world full time doing what he loves…

My version of success revolves around one word and one word only: authenticity.

In a world where we are constantly told who we should and shouldn’t be, “Self-Directedness” has become a rare virtue: Jeff Kreisler is one of those individuals who had the audacity to create his own life and actually live it.

I found Jeff Kreisler’s work when I did some research for my book “The Behavior Architect” and I instantly knew that his combination of financial education + behavioral insights + humor would be something that you could massively benefit from.

Don’t believe me? Take a look at his hilarious ted talk…

What Is This Episode About

• What it’s like to study at Princeton
• Advice for habit formation
• Tapping into the power of opportunity cost
• His book “Dollars and Sense”
• What it was like to work with behavior expert Dan Ariely
• His success secrets
• How to leave something good behind in order to get something great