How to Get People to Do Stuff
Why I wanted to learn from Dr. Susan Weinschenk
One thing that tech companies like Facebook, Netflix and Amazon all have in common is that they understand how to get people to do stuff.
We check our messages compulsively, watch more videos than we intended and buy things we don’t really need.
But how does sillicon valley succeed in the manner in which they do?
To understand this question I reached out to Dr. Susan Weinschenk, a world-leading expert in the field of behavior psychology. Dr. Weinschenk has authored many popular and insightful books on the subject of psychology and is consulting Fortune 1000 companies with her behavioral expertise.
What’s the episode about?
- How to surf motivational waves
- How to get people to do stuff
- How companies like Apple use the “crack” Strategy to convert new customers
- How to get people to do something new
- Her book “How to get people to do stuff”
- Her take on happiness and success
About the guest
Dr. Susan Weinschenk
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 100 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online. She has been interviewed for, and her work cited in media publications including The Guardian, Huffington Post, Brain Pickings, and Inc. Dr. Weinschenk’s area of expertise is brain and behavioral science applied to the design of products, services, experiences, and human interactions. Her clients include Disney, Zappos, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk was a consultant on the Emmy nominated TV show Mind Field, and is a keynote speaker at conferences, including, South by Southwest (Austin Texas), Habit Summit (San Francisco), From Business to Buttons (Stockholm), and USI (Paris).