• 14th October 2018

4 Tips On How To Find a Mentor — Why You Should Take People Out To Coffee

If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It’s always a mentor, a particularly transformative job, or a period of experimentation or trial and error. Ryan Holiday

I was asked recently what the best investment was that I made this year.
And by a margin, I think it is taking people out to coffee.
After failing spectacularly for years I thought it was time to move the needle of my life in all areas that have been frustrating me.
And what better way to do it than to approach people awkwardly who are kicking ass in life and plainly ask them how they do things and how they got there.
This year I met with CEO’s, entrepreneurs, professors, professional painters, digital nomads, athletes, best selling authors, and world-class psychologists. And all to often it started with me asking people out to coffee.
My life’s mission right now is to dissect and investigate the routines, habits, and characteristics of successful and happy people in order to model my own behavior after them.
In my pursuit of decoding successful people, one thing popped up very frequently in my interviews. People who are kicking ass often seem to have had a mentor. 1.

Don’t believe me? Nice! You shouldn`t! After all who the fuck am I right?!
In the following passage, I’m going to name a few successful persons who had a mentor. 
Former Apple CEO Steve Jobs served as a mentor to Mark Zuckerberg. The two developed a relationship when Facebook was still a baby, Mark often asked Steve for advice on business and management questions.
The famous Talk show host Oprah Winfrey was mentored by poet and author Maya Angelou. When asked about her, Oprah said that Maya guided here through the most important years of her life.

Mentors are important and I don’t think anybody makes it in the world without some form of mentorship” – Oprah Winfrey

Even billionaire Richard Branson had a mentor in Sir Freddie Laker who is a British airline entrepreneur. The Idea of a beast like Richard to be a Mentee is stunning to me. But it also shows that successful people are not made by themselves. Successful and happy people represent an entire network and ecosystem of amazing people behind the scenes that contributed to that person’s growth. Click here to read my Book review of his autobiography losing my virginity which is a must-read.

It’s always good to have a helping hand at the start. I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker” Sir Richard Branson.

What is a mentor?

A Mentor is a trusted advisor that is willing to spend his or her time to guide the development of another person.2
A mentor does not need to be famous. A mentor should be a person who is already at the stage that you are aiming for. Somebody who has already figured out the way and is willing to show you the steps. A mentor can be a friend, a family member or a world-class expert. If you want to be consulted on finances, for example, you should have somebody who already is at the financial level you aim to be in Everybody has its pros and cons. A world-class expert, for example, might be extremely knowledgeable but is not available most of the time because he is so busy.

Why do I write about Mentorship?

A couple of months prior I was listening to my favorite Podcast, and in it, I overheard a conversation between Ramit Sethi and Tim Ferris. Inside the Interview, Ramit and Tim talked about How to find a great mentor.

You don’t know who Tim Ferris is?!

Tim Ferris is an American best selling author, entrepreneur and self-proclaimed“human guinea pig“.
He is most famous for his self-help books. You might have heard of his book „The 4- Hour Workweek. But what he is most famous for is his Podcast the Tim Ferris show which has over 80 million downloads. In his Podcast, Tim Ferris interviews world experts and masters in any field imaginable. Guests like Peter Diamandis, Arnold Schwarzenegger, Jamie Fox, Dave Asprey, and other incredible high achievers.

 Who The Fuck is Ramit Sethi?!

Ramit Sethi is an American personal advisor and entrepreneur. Ramit Sethi is the author of the bestseller „I will teach you to be rich which is also the name of his personal finance blog. I highly recommend his blog. I was first very skeptical towards his blog because of the scammy name, but https://www.youtube.com/watch?v=uIG-UhCRDGAhis material is really good. Click here to check out his blog.

How to find a Mentor! A conversation between Ramit Sethi and Tim Ferris

In the video below you can listen to Ramit and Tim talk about what it takes to find a great mentor. I feel that this is shareworthy because both Tim and Ramit get approached daily by people who ask them to become their mentor. So the two of them are brutally honest about do’s and do not’s on how to find a mentor and how to approach a mentor. Also, both of them have been in the shoes of the mentee and tell secrets of what they did in order to be mentored by elite performers such as Seth Godin. Watch the video below its gold.

Tim: What is the best 100 $ you spend on the last year? 
Ramit: Back when I was first starting off, the best 100 $ that I ever spend was always taking people out to coffee. Always. Emailing a lot of people, that’s in fact how you(Tim Ferris) and I met
You emailed me and we went on to coffee and it turned on into a very long friendship that was a thing and I can not encourage that enough. Just take people out for coffee, its the best investment you can make.
Tim: What was your Pitch? Because you and I have both commiserated about the lack of focus in the most request we get via email.
Most of them are like: ” Heyyy,  I know you are really busy would you like to come to a few hours of coffee where I can pick your brain and maybe you become my free full-time mentor for the rest of my life ?” 
That type of undirected email very seldom gets a response. So what were the emails that you send or in retrospect a good way to have coffee with people and what folks should you actually aim for? 
Ramit: Great question! Both of us had to go to the fire to learn this. If you are trying to meet President Obama or some famous NFL star that not going to happen. If you are trying to meet someone who was profiled a couple of months ago in the fast company or an author or a blogger you admire, that is eminently achievable. What it takes is being direct and making it clear what you want. 
The classic mistake people are making is they say: “Hi I make this short…” And 18 pages later they say ” well I guess that was long hmm bye!”.  And I’m like uh ok and I click on delete.
Or they are very transactional: ” Ramit, I buy you lunch and you get me advice about A, B, C, D,E“. 
I can buy my own lunch dude!
What are the things the best people do? 
They introduce themselves, they find some sort of commonality, and then they are making it clear what they are asking for. So it might go something like this: Hi Tim, My name is Ramit Sethi, I’m a student I just graduated from Nyu and I have been following you for the past 6 years. And the best thing you ever wrote that made a huge difference in my life was the article on going from geek to freak. Here is my before and after Foto and I did that all because I followed your protocol. I’m going to be in town for 6 days. I’m looking to decide between x and y jobs. And know you worked at x. I would love to get your feedback. If you have the time I will come to you wherever you are even if it is for 10 minutes ( even skype or phone) and I will promise you I will take your advice and follow through and will follow up on what I decided.

You have a chance with an email like that and I even wrote an ebook about this: 50 proven email scripts. Click here to read the ebook.
And think that the ability to write a good email is a huge advantage and a huge differentiator.
Tim: Definitely, I would add two things to that, the first thing is that I genuinely feel that you get a higher response rate from people if you do these two things.

  1. First is, do not go after people who are currently in the limelight. They don’t have much time and they get approached by too many other people. Find somebody who was in the limelight some time ago but is still very good at what they do. Maybe that’s not a public figure at all. Don’t aim for Michael Phelps if you are trying to get better at swimming. Find some who was a bronze medalist at the Olympics a couple of years ago. Guess what they are still very good at what they do, and they are probably a lot better than you are. So if you don’t aim for the very top your response rate will improve.
  2. Give people an easy out. For example, If I would want to approach Arnold Schwarzenegger directly I would not write at the end of the email ” looking forward to your favorable response, Tim Feris” That shit drives people nuts! Don’t assume anything. Other than they are busier more important and more successful than you are. A better way to end it would be to say: ” I understand that you have tremendous hands on your time and if you don’t have time to response; no problem. If you do, an answer would mean a lot to me. This would demonstrate a level of empathy and that you understand that their inbox is more of a war zone than your inbox.

Ramit: Let’s dig into this. When I used to email Seth Godin. I used to write him long beautiful emails. And he wrote me back a very short response often only 1 line. And I thought “Hey that’s kinda rude”
In retrospect, I get about 1500 emails a day, knowing that he even gave me a response I’m actually humbled that he even gave me a response. Tim what you are talking about is knowing the power dynamic. If somebody emails me for a meeting and tells me ” I’m free at this or that time”  I’m like ” What?! If you are meeting with someone who is busier than you, you have to work around their schedule, not the other way around. You have to meet where they are, at the time they are free.
So you have to know your power dynamic.
Secondly, there is something we call Close the loop technique. Once you meet someone, so many people disappear forever. If somebody has taken the time to meet with you they are invested in your success. So follow up with them 2 weeks later after you met with them. Tell them: ” Hey I took your advice and I just wanted to thank you, I will keep you updated on how the job is going. 
Tim: I  think one of the common mistakes is that after you met with someone you reply with a lot of following requests. Ideally, wait a day or two and follow up as you described. Don’t hump they leg for a while. Don’t keep in touch just to keep in touch! Those people are to busy for that. You don’t have to write just so they don’t forget who you are. If I had a good experience with you, I will remember you. Just following up for the sake of it repels people in my opinion because you are growing there inbox with zero substance emails. If you follow up 12 times even though my assistant told you that I cant response I assume you are a dick and I won’t continue the relationship. 
A good example here is something I had with Jack Canefield cocreator of chicken soup for the soul. I invited him to be on the show and I volunteered at an organization called silicon valley association of startup entrepreneurs and invited him as a speaker for an event. Through this, I developed a relationship with him. Over the years, once in a while when I had a legitimate problem I would write him a philosophical question via mail. I would write the mail, shortly reintroduce myself, then tell him the problem and the options I’m thinking about and my thinking ask him for advice and that even a short reply would mean a lot fo me. and then he responded in a very short way, very Seth Godin like. And every once in a blue moon I would ask him a life question. He later introduced me to the person that later turned out to be my book agent, who helped me to sell the 4-hour workweek after it got rejected 28 times.
This is very sensitive subject to me to be because so many people feel like a) keeping in touch just for the sake of keeping in touch is the right way because crowding their inbox is the right way to endear yourself to them. It is not! And secondly, they think that if someone says no, you should ping them another 30 times. and you need to recognize because your pitch isn’t right when someone says no because the timing isn’t right. I think it is very important to discern those things right? For example, I have lime disease right now. And many people just spam my inbox because they think it shows persistence. But what it really shows is a lack of empathy. if you want to listen to the entire episode click here.

4 Tips On How to find a Mentor

1. Do not go after people who are in the limelight.

Tim made a terrific point that your mentor does not need to be the number one in the world. If you want to have Obama as your personal mentor that’s a great thought but that’s probably not going to happen. Tim made the example that if you want to get better swimming for example rather than approaching Michael Phelps, you should approach someone who won a bronze medal 3 Olympics ago. They are still amazing at what they do and they are far better than you are. Mentors like that are far more available.

2. Know the Power dynamic.

Ramit made a brilliant point, he said that it is key to know the power dynamic. The other person is probably much more busy and much more important than you, so you should get wherever they are and work around their schedule and not the other way around.  A great way to show your motivation is to tell them that you will come wherever they are at whatever time they are free.
Don’t waste the time of your mentor! Don’t send them more emails than is necessary, don’t crowd their inbox with zero substance email. Those people are to busy for such shenanigans!

3. Close the loop technique

Here Ramit and Tim don’t share the same opinion. Ramit believes that the other person actually wants you to follow up. Tim, on the other hand, believes that it is futile that you spam the other person and fill their inbox with unimportant stuff. I believe that Ramit is more close to the truth. If somebody takes the time and mentors you, they are invested in your success and they want to see the results at the end. So following up is very important. I believe that good mentor-mentee relationships should at least have the possibility of becoming a friendship. When you don’t follow up you respect the time of the other person, yes, but you also miss out on someone amazing. And even the most successful people in the world can not have enough friends.

4. Work for free.

Work for free?! Yes, that sounds crazy. But to learn from the best is actually much more valuable than money. If you, for example, want to have an internship and you offer to work for knowledge you are actually far better off then getting a low salary. Also, you show your mentor that you are motivated and serious about getting better, and winners love to help other winners. As you can see with Charlie Hoehn you can even get a mentor like Tim Ferris if you have a strong pitch, provide some value and show that you are willing to learn.
I still remember the goosebumps that I had when I talked to Stanford Professor Bj Fogg, who is the world leading expert in habit formation if I could work for him for free in order to learn more about behavior psychology.  This to me was the equivalent of asking Tiger Woods for golf lessons.

5. Don’t forget to look to your right and left.

Yes having a famous mentor would be amazing. But before you start looking for strangers look around you. Who is already is amazing around you? Do you know a friend who has a friend who is a total badass?
I bet you have!
It’s always easier to reconnect with people than to approach someone out of the blue.
For example one of my teammates from my basketball team, Matt Van Hove is totally kicking ass in life and is selling Airplanes worth hundreds of millions of euros for Airbus. Besides him being a close friend and teammate, he became somewhat of a mentor to me. To this day I reach out to him if I need advice on negotiation, leadership or networking.

What Would A Good Approach Look Like?

Charlie Hoehn was a former reader of Tim Ferris and he reached out to him in order to have a mentorship/Internship with Tim Ferris. 10 years later Charlie and Tim are friends and Charlie is working for him. So how did he do it? In the following passage, you can see the original email exchange between Tim Ferris and Charlie Hoehn.3

Example From Tim Ferris on How To Find a Mentor Via Mail!

———- Forwarded message ———-
From: Charlie Hoehn
Date: Wed, Jul 30, 2008 at 11:25 PM
Subject: Re: Response requested
To: Ramit Sethi
Hi Ramit-
Below is the email I wrote up for Tim Ferriss. Thanks again so much for your insight on how to approach this, and for your willingness to pass it along. If you have any suggestions, I’d love to hear them. Also, I’d be willing to help you out in any of the ways I outlined below.
Mr. Ferriss-
After visiting your site countless times since May ’07, I’ve come up with a few suggestions that could improve your readers’ experience. Here are two of the things I think you need…
1) A network for your followers: Right now, you have a lot of passionate and devoted readers who comment on your blog. These are people who are likely to spread your ideas. You need a place where your loyal readers can interact with each other more freely, and share their stories about how your book has inspired them.
What it would take: A micro-network. You could frame it as “a crusade against the 9-5 workday.”
How I could help: While I was interning for Seth Godin, I learned how to create micro-social networks for very specific niches. I could easily set this up for you, making it a more exclusive “invite-only,” if you wish.
What the benefits are to you: Allowing your most devoted readers to share their lifestyle design stories will provide you with even more case studies for blog posts (or for a follow-up book). It will also serve as a spot for your readers to get to know one another, and they’ll appreciate that you’ve given them that opportunity.
2) A more dynamic “About” page: Currently, this page starts off with a quote about you from Albert Pope, followed by three thumbnail pictures of your face and a great deal of text outlining your achievements. While your credentials are impressive, this page doesn’t really capture your personality or the lifestyle you’ve designed for yourself.
What it would take: You need a video, between 2 and 5 minutes, that captures the excitement that comes with lifestyle design. The video would showcase exciting things you’ve done (skydiving, tango, motorcycling, etc.), and would be a great way to show your readers that you are the real deal.
How I could help: I can make this video for you for free. I’ve been editing video for more than four years and started a business in creating movies for special events. All I would need to make your video are great pictures and videos of you. The more they show the human side of you, the better.
What the benefits are to you: Reading something is fine, but an image is far more powerful. This video will establish an even deeper credibility with your new (and old) readers. Even if you end up deciding that it’s not right for your site, you’ll still be getting a great video about you that would normally cost several hundred dollars. If you like my work, we can discuss other ways to implement videos into your site (including higher quality and more exciting videos for your blog).
In exchange for these things, I hope that you’d consider taking me on as an intern (real-world or virtual). I would love to help you out on future projects. Let me know what you think, and I look forward to hearing from you.
Charlie Hoehn
“Charlie! Thanks very much for the suggestions. I currently have the forum and other Ning sites, so I’d be eager to hear how what you propose is different, as I’m always interested in fostering connections between my readers. Last but not least, can you please elaborate on what you mean by “intern”? Would you expect this to paid or unpaid? How many hours per week, etc.? What do you hope the pay-off to be for you during or after the experience? Thanks for letting me know, and for writing. -Tim”
Tim- Thanks so much for your response. Here are my answers to your questions:
What I suggest that’s different – I’ve looked at your message boards and Ning sites (I don’t know if you started any of the Ning ones or moderate them). They’re pretty good but they are just places where your readers connect and idly discuss your ideas. The boards and Ning don’t have any call-to-action, really. They aren’t places for your troops to rally for an assignment, so to speak – that’s mostly what you’ve used your blog for. I think you need an exclusive network that has some hurdle to get in (e.g. invite-only).
This could be a group reserved for the people who have actually used and implemented your ideas to create unconventional and extreme lifestyles.
With these people, you compile their stories together and sell it as an ebook (all money going to “Room to Read” or some other good cause). Or you could create a video of the top 3-5 unique lifestyles, following them around and filming them to get a feel for their daily life. This is much more ambitious but something that could turn out really cool. I’d definitely be willing to help you execute these ideas if you’re interested.
What I mean by “intern” – Non-paid virtual internship for two months, then possibly discussing a real-world internship at the end of the year. For a virtual internship, you could delegate tasks to me, or I could help you with executing ideas you have.
Paid or unpaid – For virtual, unpaid. For the real-world, I’d work for cheap.
How many hours per week – Varies, depending on how busy you are. Five (5) or more for a virtual internship.
What’s the pay-off for me – I would learn firsthand about your methods for extreme productivity and efficiency. Reading has given me a solid level of understanding, but actually seeing it would help me comprehend it more fully. Second, you’ve already done what I want to become: an entrepreneur who travels a lot. Working with you would allow me to really mentally shift gears and help move me towards my goals faster.
That being said, I have a great deal of respect for you and the things you’ve done. I think it’d be brilliant to work with you in some way, but if it doesn’t work out, no hard feelings. Thanks for your time, Tim, and I hope to talk with you again soon.
For the full article click here
Call to Action

  1. Find 3 famous People you would gladly change your position with.
  2. Write down 3 areas in which you think you would need a mentor
  3. Exercise: Imagine you already have your dream mentor: What email would you write him? What questions do you have in your mind/ heart that you need guidance with? Write down 10 questions that in your opinion if answered will change your life dramatically.
  4. Write down 3 mentors you already have, and ask one of them a question about life. Often we already have mentors in our life but we call them friends, teachers, bosses, parents or grandparents.
  5. Reach out to 3 persons that are 10x more successful than you in your field and ask them out for coffee!

Want to read more? Here are the sources!

  1. https://chronicle.umbmentoring.org/top-25-mentoring-relationships-in-history/
  2. https://mentorscout.com/about/mentor.cfm
  3. https://tim.blog/2014/10/09/ramit-sethi-on-persuasion-and-turning-a-blog-into-a-multi-million-dollar-business/
  4. https://tim.blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/
  5. iteachyoutoberich.com


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